Citrus is a Retention Marketing Consulting firm focused on helping retailers & consumer brands to grow the size, engagement & value of their customer audiences through data-driven, personalised marketing automation programs across email, mobile, social and the web.
Peter Noble is the CEO & Head of Strategy for Citrus. With more than 17 years’ experience in the digital marketing space in Australia, Peter has lead the Citrus team to deliver world-class 1:1 marketing programs for leading brands such as Agoda, Yalumba, Seek, Coopers, adidas, TaylorMade, and the Victoria Racing Club, amongst others.
Peter is a passionate advocate of the power of loyalty programs to create long-term brand loyalty, particularly through digital communications across email, mobile, social media and the web.
Peter has featured as a keynote speaker at many key marketing conferences around Australia and Asia and has featured in many articles discussing the importance of loyalty and retention programs to brands.
Peter has been a member of the Australian Marketing Institute since 2002, and is a Certified Practising Marketer (CPM), the peak professional benchmark for marketers in Australia.